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This site states the following, "Changing Fried Chicken For The Good." We noticed that the web page stated " Completely changes the game and there is no coming back from it." It also stated " A masterclass in burger construction. chips and dips arent just a sideshow here but are part of the main event. A burger that could steer even the most bovine obsessed over to the fowl side. Please read our Cookie Policy. On our website we use cookies to improve the quality of our service and to make the site function correctly." The header had chicken as the highest ranking keyword. It was followed by fresh, food, and collection which isn't as ranked as highly as chicken. The next words the site uses is delivery. online was also included and will not be understood by search engines.